LVMH – 24 SèvresArt Direction
I was chosen by LVMH for the design of their e-commerce site 24 Sèvres. It is one of the largest luxury online shopping sites in the world, affiliated with Le Bon Marché. An other designer and I have been sent on site to work effectively in agile way with the CEO, managers and technical teams. We realized the functional aspect UX design, the art direction : UI design, and digital strategy consulting.
The artistic direction and the UI design (Interface Design) have been worked through the codes of luxury: simple, elegant, refined. A neutral color choice: black – white – gray, contrasting with the orange color of Le Bon Marché to catch the eye of the user. In a « Mobile First » perspective, the art direction takes the bias of giving great importance to visuals, these having the dimensions of a full screen display on Iphone.
All illustrations, icons, pictograms were handmade by myself and give a unique look to 24 Sèvres.
The site is adapted on several supports: computer, mobile responsive, IOS application, responsive tablet.
- Place : Paris - France
- Year 2016 - 2017